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With a degree in Art History, Silvia represents the third generation of the Pagnan family. She joined the group in 2010, focusing on promoting open-air tourism. Since 2015, she has led the creation and development of the Sales & Marketing department for the accommodation facilities, centralizing the sales function and implementing branding strategies, advertising campaigns, business intelligence tools, and revenue management strategies. This work has increased the brand's value and positioned the properties at the top of a growing and constantly evolving market segment. Since 2025, she has held the role of Chief Tourism Officer, responsible for strategically coordinating the group's various businesses—hotels, hostels, and open-air villages.
